A recent conversation with the President of the Indian Entrepreneur’s
chamber Melaka brought some Good News as news of concrete steps taken recently
to bring focus to the creation of a Foundation for the Chambers to run and also
the creation of a new Club House which would be seconded to the members of IEcM
on a paid subscription basis (as part his larger plans to bring strength to his Homestay Business which will also share the same location) was discussed.
The question he threw to me as the secretary of IEcM was how
we could sell the idea of membership for the proposed Club House to further both causes. My reply was
rather flowery and long, but in summary was that we are to first, not
concentrate on the sales or commercial aspect of this noble endeavor but to
work on the fundamentals of creating a cogent band of brotherhood that can
offer the prospect of aspiration and create a sense of belonging to the
individual.
In my contention, this by itself will create willingness within the individual
to seek out our membership and to provide incentive to the individual to seek
and buy into that sense of familial bonding.
Joseph Campbell ( a writer renowned for his discourse on comparative
Religion) once wrote “The rise and fall of civilizations in the long, broad
course of history can be seen largely to be a function of the integrity and
cogency of their supporting canons of myth; for it is not Authority but Aspiration that is the
motivator, builder, and transformer of civilization. (or in this case our new business chamber)
So, if IEcM is to succeed in the long term, she has to aim
to emulate the successes of other organizations (i.e. culture).
It is important to note that for organizations to succeed,
the individual member must be commited. For him or her to be committed they
must believe…..in the organization.
A good weapon to use in this aspect is to copy organization that use symbols, and rituals which, ineffable in import by which
the energies of members aspiration can be evoked and gathered toward a focus..
So, to put it into perspective we need to create and
sustain an organization that has a reliance on rituals and symbols similar
to the Rotarians, the Toastmasters and the Lions. These rituals are important
because they provide our members with a sense of privilege and strength.
There are two path ways to creating this :
One is creating a
pseudo-ritualistic aspect to the common meetings and relationship building efforts,
by way of copying the existing organizations
or
the other is the political
interpretation of having stories and
events propagated to the advantage of the group within the minds of our members,
or as one better business chamber within a group of business chambers .” ( The Way of Myth-Joseph Campbell)
So the way forward is to create a membership that will buy
into our modern attempt to create a “myth “ that is the IEcM
, members must be given the platform that can allow them to belief that they
can aspire to something greater .
The members
must recover the myths that inform them that their livescan be better,
not pretend to have transcended (or indeed, in this case descended) into a state
of literal exceptional ism, but through actual success of their networking
connections
IEcM ‘s attempt to create this bond or band of brothers is in making the ‘myth becoming reality’.
It may need some modification as the ethical and moral
universe shifts from across time and
platforms (agenda) but then that is
called evolving …..
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